The Three Questions to Answer
The Three Questions to Answer: Should I advertise during COVID?
Many of our clients are asking us: Should we continue our marketing efforts during the “Stay at Home Order” or other variations such as “When should we re-start our marketing efforts”? We’ve developed the following five question guidelines to consider in how you can answer that question for your business:
1. Is there a need for my product/service?
2. If someone buys my product or service, do I have the ability to fulfill the order?
Some companies have shifted their fulfillment model:
If any of these scenarios can apply to you, and you have the ability to fulfill the product/service immediately or to schedule in the future – communicating with clients and prospects is more important than ever, so they connect the dots on how you can still help them.
3. For Business Owners: Do I want to continue my business or close?
At first glance, this may sound like a harsh question. However, we have seen business owners who were just tired of pushing through, building the business and weathering the storms. Those businesses have taken this opportunity to shutter their doors and not invest in plans to re-open.
However, if you intend to keep your business going and re-open when you can – you will be at a significant disadvantage if you are not marketing to your prospects and clients during this time. Your competitors are…we’ve seen businesses in every sector who are active in communicating with their prospects and clients. Those that are – are separating themselves from the pack. So, where do you want to be?