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3 Important Factors in Social Media Advertising/Marketing

Build Brand Awareness

Increasing your social media reach helps expand your potential audience. This can be done in two ways: organic social media posting and paid social media advertising campaigns.

Organic social media posting is one of the cheapest and most effective ways to promote a brand. Creating a monthly content calendar allows you to plan out posts for Facebook, Instagram, LinkedIn, and more ahead of time. Posting regularly keeps your brand constantly on the feeds of local communities or people who like and follow your business. This also allows you to stay top-of-mind with the people who matter.

To reach even further audiences, paid social media advertising campaigns can reach personalized and targeted groups of people that you may not have access to by just posting organically. This option is good for business with a little extra budget hoping to get high returns.

Increase Social Media Interaction

Building Brand Awareness puts your business in front of an audience, but this will allow you to build relationships with those potential customers. Engaging with customers on social media by replying and liking their comments allows businesses to improve brand loyalty.

Establish a conversation with your followers through posts- don’t just always broadcast information. Asking interesting questions or doing polls are easy ways to increase comments on a post. The reverse is also true, getting followers to ask you questions (such as in an “Ask Me Anything” session) also increases engagement.

Other ways to increase interaction include:

  • Contests or Giveaways
  • Quizzes
  • Spotlighting Customers
  • Sharing Customer Stories

Create Engaging Content

The most important thing to keep in mind when creating content for social media is “Show, Don’t Tell.” Eye-catching photos, graphics, and videos are the best way to both grab and keep attention. Most people on social media don’t take the time to read text, especially long lines of text, and will simply scroll right by it.

If you are able to get photography done, or take pictures of your business/products, that’s the way to go.

If you don’t have the time/resources to complete such tasks, contact us.

marketing strategy