Case Study: Specialty Medical Center

Challenge

Specialty surgeon sought to leave hospital umbrella and build own specialty medical center.

Solution

• Marketing Action Planning Process – Research and Analytics, Creation of Actionable Marketing Plan
• Management and Implementation of appropriate tactics including:
  • Referral source development
  • Printed material creation
  • Database management and offers
  • Website updates and content writing
  • Creation of PR opportunities
  • Marketing Metrics and Reporting

Results

• Supported the creation of a new office, two medical centers
• Created marketing strategies that have generated a three month in advance appointment window
• Staff has tripled in size
• Expanded offerings to include treatment for related medical and non-medical conditions