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Case Study: Specialty Medical Center


Specialty surgeon sought to leave hospital umbrella and build own specialty medical center.


  • Marketing Action Planning Process – Research and Analytics, Creation of Actionable Marketing Plan
  • Management and Implementation of appropriate tactics including:
    • Referral source development
    • Printed material creation
    • Database management and offers
    • Website updates and content writing
    • Creation of PR opportunities
    • Marketing Metrics and Reporting


  • Supported the creation of a new office, two medical centers
  • Created marketing strategies that have generated a three month in advance appointment window
  • Staff has tripled in size
  • Expanded offerings to include treatment for related medical and non-medical conditions
case study