Case Study: Franchisee with Multiple Locations

Challenge

Franchisee with multiple locations utilizing multiple marketing providers and systems needed additional insight and analysis to improve ROI for marketing investment.

Solution

• In depth analysis of existing marketing programs and campaigns
• Establishment of metrics to be able to consistently measure performance of multiple marketing channels
• Creation of social media and digital marketing to support existing direct mail and print efforts
• Day to day campaign management across multiple marketing platforms
• Addition and management of new marketing channels, e.g. hyper local tv, email, referral program

Results

Analysis, establishing consistent metrics and campaign creation was key to the success of this client. Through monthly in-depth analysis, we are able to reallocate resources from underperforming campaigns to those with higher potential.

This client increased 25% last year, while working with MMS.