Case Study: Augment Existing Marketing Team

Challenge

Large compounding pharmacy serving the veterinary market completes large acquisition and requires additional resources for integration and management of marketing programs.

Solution

• Client temporarily re-allocated internal resources to focus on integration
• MMS supplied VP level marketing support two days per week to manage marketing team and programs
• MMS created digital marketing programs including IP targeting, geofencing and others
• MMS performed sophisticated data work to support the integration of SKUs across divisions

Results

This client continues their integration of multiple businesses. In addition to revenue growth, they also created a new focus on cost containment. Through working with MMS the client:

• Saved $500k in marketing cost
• Reduced quantity of emails and improved the effectiveness and targeting
• Expanded a focus on branding the new, larger entity