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Case Study: Augment Existing Marketing Team


Large compounding pharmacy serving the veterinary market completes large acquisition and requires additional resources for integration and management of marketing programs.


  • Client temporarily re-allocated internal resources to focus on integration
  • MMS supplied VP level marketing support two days per week to manage marketing team and programs
  • MMS created digital marketing programs including IP targeting, geofencing and others
  • MMS performed sophisticated data work to support the integration of SKUs across divisions


This client continues their integration of multiple businesses. In addition to revenue growth, they also created a new focus on cost containment. Through working with MMS the client:

  • Saved $500k in marketing cost
  • Reduced quantity of emails and improved the effectiveness and targeting
  • Expanded a focus on branding the new, larger entity
case study