Inbound Marketing is a term being thrown around in the marketing world. What exactly is it?
Inbound marketing means marketing to prospective clients or customers when they come to you. For example, they come to your website. There are many systems and tools on the market today that focus on inbound marketing - HubSpot, Infusion Soft, Act-On, Marketo, Pardot - are some of the most recognized.
The philosophy relies on content (the words, text, articles, blogs) that you post on your website. Search engines and digital spiders recognize your content to answer the questions of your potential customers when they do a Google search relating to your services and products.
The magic lies in the ability to create specific campaigns and actions that engage those potential customers in relinquishing their information to you - the tools then can track and score the various activities of the prospect. The top scoring prospects can be automatically sent communications or your sales team can be notified of potentially "hot prospects" - All very exciting and targeted ways to increase your sales and customer acquisition efforts.
If this sounds perfect for your business, it is important to remember the following:
Marketing Management Solutions helps clients in all aspects of inbound marketing systems - selection, implementation, management, writing content, creating email templates, etc. If you are considering a marketing automation or inbound marketing system project for 2016 - contact us for a complimentary strategy session to make sure your implementation is successful in achieving your goals and not just another sunken investment that never gets working for you.marketing automation